
Background reading and more on the place of empathy in ACED
Create a believable, “flesh and blood” person to represent your target audience.
Prompts to help you carry out research to test and validate your assumptions
Try this simple exercise to help a team build empathy with first-time visitors.
Try this more complex, 2-part exercise with a group to promote empathy with first-time visitors. Don't tell participants what the 2nd part of the activity is until they have completed the first.
Use this tool to plot a "map" of the audience experience - what's good and bad about it, for all audiences or specific target groups.
Melting Pro's Antonia Silvaggi explains why and how empathy is the driver behind ACED. See her presentation by way of an introduction to Step 3.
A great, wise little talk on the difference between "empathy" and "sympathy".
Alessandro Bollo's presentation at the Adeste+ Summer School 2021 shows how the Polo '900 is organised to serve its diverse publics
Design gurus' Ideo on the deifining role of empathy in Design Thinking
Simple introduction to this approach to understanding the whole experience
A more complex guide to plotting a journey map
Dave Gray's update on Xtrane's useful empathy mapping tool, much repurposed and used in the cultural sector
ACED in Poland
When was the last time you went to a contemporary art gallery? How many times this year have you seen a theatrical performance? How much time do you spend during the week talking about culture and art?
A view on the increasing use of design thinking to solve problems of inclusion and access to arts and culture