Newcomer Empathy Exercise 2

Getting to know your target group as real people.

Create a believable, “flesh and blood” person to represent your target audience.

Prompts to help you carry out research to test and validate your assumptions

Try this simple exercise to help a team build empathy with first-time visitors.

Use this tool to plot a "map" of the audience experience - what's good and bad about it, for all audiences or specific target groups.

Melting Pro's Antonia Silvaggi explains why and how empathy is the driver behind ACED. See her presentation by way of an introduction to Step 3.

A great, wise little talk on the difference between "empathy" and "sympathy".

Alessandro Bollo's presentation at the Adeste+ Summer School 2021 shows how the Polo '900 is organised to serve its diverse publics